HP+iPod

Can anyone explain why I would buy an HP iPod? It has the same specs and the same price as the Apple one, as far as I can tell. At least when Sony created a Palm it was different. It had a different price, different shape and a different configuration. This is HP innovation? I can't make heads or tails of this HP product. At least it doesn't use ink that costs hundreds of dollars a gallon. It's not even as innovative as a clone. I can't even tell from the pictures if it's been re-badged in a meaningful way. I don't get it.