I have always had a healthy respect for Amazon’s implementation of the “shopping experience”. I have used it since it’s top 100 list were composed mainly of technical books, before the ‘net took over. Today, I rarely buy a book without consulting the posted reviews. I was pretty impressed with the “Search Inside the Book” feature since it is both audacious and well implemented. But tonight was over the top, I wanted to add a few things to an order and it was so easy. I cancelled one item and added two more, and it only took a few minutes. It was far better than any meat space shopping experience lately.

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